“Why are we making this?”

Creating a meaningful digital experience begins by exploring, understanding, and empathizing with the human desires that demand its creation. Whether we’re crafting fresh UX, developing a social campaign, rebuilding a brand, writing a script, or pitching new concepts to executive stakeholders, we must begin by asking “Why?”

As a copywriter, I work in concert with designers and strategists to tell stories that ring true, feel beautiful, and linger memorably.

Oh — and drive business, of course.