AVEVA | concepting, scriptwriting, video

AVEVA is a global software enterprise that provides value chain optimization (VCO) solutions to industry giants around the world. From mining, refining, and chemicals to power and manufacturing, massive companies rely on AVEVA software to improve performance.

We saw the need to reimagine their message, to help them stand out from a raft of competitors all saying the same thing. The key was to focus on the human side of operations — the people doing great things for their companies.

In a series of inspiring videos, we set out to portray how AVEVA solutions help working human beings surpass their potential to achieve innovative milestones. Each story begins with the same core message. Script adjustments midway through each specifically target the mining, refining, and chemical industry audiences. Finally, each video reconnects with the same unifying theme.