…TOILETPAPER?
Italian design, but make it fridge
Samsung’s line of Bespoke Appliances is all about innovative technology and inspired aesthetics. So when it came time to partner with Italian design mavens TOILETPAPER on a limited edition collection of customizable MyBespoke fridge panels, our task was simple: make everything POP on social and cook up a delicious landing page experience for dessert.
It was time to translate bold, chic perspectives into an offer our savvy home design connoisseurs couldn't refuse
Four distinct illustrations for the US market each demanded a unique tagline to engage and inspire click-thru to the design tool
Overarching messaging really tied the room together — and synthesized a campaign lexicon across channels
Driving to the partnership landing page was the strategic goal — so the fun, frolicking payoff had to be there once the social CTAs did their thing
Behind the scenes, content strategy and copy executions delivered a consistent omnichannel push that cleared the air and concentrated the clicks