Thermo Fisher Scientific | concepts, copywriting, pitch work, presentation
Our duty is first and foremost to present our greatest concepts to our clients. They’ve come to us for help reaching their business goals, and we must respond with work we believe in. For Thermo Fisher Scientific, the task is always to transform complex healthcare and life sciences subject matter into stories that resonate in the hearts and minds of brilliant, hard-working clinical scientists, technicians, and lab managers.
It all begins with big ideas.
What matters most
Clinical lab success is driven by critical factors that go beyond samples, pipettes, and results. The path to results begins with trusted technology, efficient service, and lasting partnership. Thermo Fisher Scientific knows that behind the scenes, clinical, diagnostic, and blood lab managers are making sure researchers and technicians have exactly what they need precisely when they need it. Because putting the right pieces in place is what matters most.
More than a lab
Clinical, diagnostic, and blood labs are more than their lab work. Each is an organization driven to serve patients and grow successfully. What happens in the lab is just part of the whole picture of what a lab really is. From management and procurement to compliance, logistics, and beyond, Thermo Fisher Scientific knows that your lab is so much more than what your customers see on their results. It’s a complex organism working hard, day in and day out, to deliver results.
It’s always the client’s choice
In the end, we preferred the More than a lab concept, but the client team was taken with the What matters most direction. Ultimately it’s up to them, but the grand takeaway for us was the enthusiasm behind their choice and the knowledge that we provided a strong path forward.