Experienced storyteller
Strategic creator
Idea defender
Writer
Web writing + Scriptwriting + Social + Branding + Pitch work + Concepts + Workshops + CRM + UX/IA + Omnichannel
Razorfish
2021 - Present
Associate Creative Director At Razorfish, I work as an ACD with Constellation Group, focused on serving the needs of Samsung’s Digital Appliances division. We deliver strategically driven, creatively powerful work across their social, web, email, and point-of-purchase channels. I work closely with our visual and UX designers, CRM strategists, SEO, Project Management, and Account Management teams to ensure we go above and beyond every chance we get. I am also a People Manager, entrusted with the growth trajectory of one of our Senior Copywriters.
somnio
2015 – 2021
Sr. Copywriter somnio is a full-service, intelligence-driven, digital B2B agency. By starting each project with a strategic foundation of market research, in-person workshopping, intimate knowledge of client needs and creative muscle, we crafted relevant experiences that resonated with customers. Our storytelling work was known to connect with people, inspire action, and drive business for global clients like IBM, Thermo Fisher Scientific, Dell, Pega, AVEVA, Sapient, SailPoint and more.
FindMyCompany
2012 – 2015
Content Strategist At FindMyCompany, I worked primarily to ensure that the content we created and published for our clients met high standards of quality, drove site traffic using effective SEO, and generated measurable ROI. During my time there I collaborated closely with executive leadership and managed the output of a global team of freelance contributors.
PRNewswire
2007–2011
Editor PRNewswire was where I cut my teeth after college. I learned how to work fast and why accuracy is critical. I witnessed the swift, broad impact of digital messaging, and what an angry client sounds like. The insights and experiences from my time there form the core of my professional skillset.
I care about words.
I also care about the strategy that drives them, the goals we set for them, and most importantly, the people hearing or reading them.
In 15 years I've written professionally for everyone from grade schools to global enterprises.
Every time, I make sure the words matter.
Get in touch:
rustyboyer@gmail.com
512.568.0356
linkedin.com/in/rustyboyer